The key trends at Cersaie

Cersaie is, since its inception, the platform par excellence in terms of designs and emerging developments in the ceramic sector. A space for creative encounters where we can be inspired and renew our perspective. For this reason, the following points have been discussed in order to analyze the trend that will mark the market in the coming months.

1. Predominance of Travertine in various forms

This year, travertine has been one of the main protagonists. Not only have we seen an important presence of serpentine travertine, but also variants such as cross-cut travertine applied in flooring. These options bring a classic touch with a modern approach, adding versatility to architectural projects. In addition, the inclusion of Portland stone as a reference material suggests a return to natural finishes and a raw aesthetic that evokes the authenticity of urban environments.

2. Colorful and dynamic terrazzo tiles

Another prominent trend has been the proliferation of colorful terrazzo, with compositions featuring stones of different sizes. This type of material offers a fresh visual appeal and allows for the customization of spaces with a retro yet modern aesthetic. The variety of colors and the mix of particles add dynamism, making it an ideal choice for both indoor and outdoor applications.

3. The return of wood, with new textures and naturalness.

After having been absent from recent trends, wood is making a strong comeback, and it does so with a much more natural look thanks to technological advances. New techniques, such as structure, allow for more authentic textures, giving faux wood-like ceramics a much more realistic look and feel. This resurgence of wood marks a return to warm and inviting environments, with a more detailed and realistic approach than in the past.

4. The irruption of ceramic wallpaper thanks to its large format

One of the most innovative proposals at Cersaie 2024 was imitation wallpaper in large formats. Large ceramic sheets are being used to create surprising visual effects, emulating patterns and textures that were previously only found in decorative papers. This trend points to a clear fusion between interior design and ceramic solutions, allowing architects and designers to offer exclusive and differentiating finishes.

5. Green arrives to ceramics

The color green has found its place in the ceramic sector, after having been a strong trend in industries such as fashion and textiles. This shade, which continues the trend towards more organic palettes, has evolved and is now present in ceramic design. It has been seen especially in decorative pieces, using green to introduce softer, more subtle tones that bring a touch of modernity and originality to interiors.

6. Glow Effect and Lapatto Matte

Among the finishes, the Glow Effect stood out notably in polished products. While some companies implement it in a more subtle way, others opt for bolder applications with more intense and striking reserved areas, using this finish to create shimmering sparkles that bring a touch of luxury to ceramic surfaces.

7. Textured marble and quarry-inspired reliefs

Finally, marble designs have advanced in terms of innovation. While polished finishes remain popular, there is a growing interest in textured marbles, which bring a new level of depth and realism to surfaces. In addition, linear reliefs, which mimic quarrying marks, provide a rustic aesthetic that connects the past with the present, evoking the natural processes of stone extraction.