Coloroom is the team that makes up Kerafrit's design department. But why assign an identity to it?
We know that each client has a different scenario, market and essence. That we are living times of rapid change and that, in short, makes it difficult for any company to know which of its products will fit and which will not. The premise of Coloroom is to deepen in this environment and to accompany the client, to serve them as visual support.
We are by your side to talk to you about trends, what works at the design level and how we would apply it in your production, in order to collaborate and bring these ideas to the ceramic world.
Stimuli such as music, art, painting… allow us to see design from different perspectives. Van Gogh once said: "Great things are accomplished by putting together a series of little things." This is how we would define the team behind Coloroom. Interior designers, illustrators, artisans, but above all designers with small ideas that, when put together, generate something bigger. A multidisciplinary team that enjoys creative work.
This harmony is divided into several functions that, together, offer an integral result: we have our Research & Design, which guarantees creation adapted to the client's environment. Color Assistance, for its part, represents "in situ" support, personalized and decisive in terms of color and technical challenges. The Arts & Crafts function recovers the enthusiasm for unique pieces and artisan creation. And finally, Magazine & Trends, deals with gathering trends and information of interest from the sector in a physical and digital magazine.
The spirit of customer service has led Coloroom to provide constant support and investment in R+D, aware of the need to be at the latest cutting edge.
The constant search for original products aims to help them differentiate themselves in the market; only by constantly innovating is it possible to captivate and convince. We dedicate ourselves to dialogue with them, putting at their disposal all our knowledge in design, to offer them the unique and aesthetically surprising.
The R+D work consists in the development of specific modeling, having previously studied the predominant design style in the area. Within the possibilities, it is also sought to prepare new finishes that enhance the final product, that is, proposing ceramic effects with the most innovative inks that are devised in Kerafrit laboratories.
The spirit of customer service has led Coloroom to provide constant support and investment in R+D, aware of the need to be at the latest cutting edge.
The constant search for original products aims to help them differentiate themselves in the market; only by constantly innovating is it possible to captivate and convince. We dedicate ourselves to dialogue with them, putting at their disposal all our knowledge in design, to offer them the unique and aesthetically surprising.
The R+D work consists in the development of specific modeling, having previously studied the predominant design style in the area. Within the possibilities, it is also sought to prepare new finishes that enhance the final product, that is, proposing ceramic effects with the most innovative inks that are devised in Kerafrit laboratories.
Salvador Dalí, Artist
Collaboration with clients is materialized with our color assistance, offering specialized solutions in technical and creative aspects.
In this service we jointly develop products from design to industrial production, we attend to any technical problem and we use the latest color management technology.
Our designers are all over the world, allowing us to better understand foreign markets and adapt to each client in order to offer them the most appropriate solutions in their environment, thereby generating a more personal bond and an optimal result. Any need becomes a priority and a maximum commitment for a job well done.
Collaboration with clients is materialized with our color assistance, offering specialized solutions in technical and creative aspects.
In this service we jointly develop products from design to industrial production, we attend to any technical problem and we use the latest color management technology.
Our designers are all over the world, allowing us to better understand foreign markets and adapt to each client in order to offer them the most appropriate solutions in their environment, thereby generating a more personal bond and an optimal result. Any need becomes a priority and a maximum commitment for a job well done.
All the trend research work is very well synthesized in our exclusive handcrafted models.
Handmade projects that evoke emotions and experiences of each one of us. The materials we use gain a second life to create unique and tailored models.
For Coloroom, Arts & Crafts means defending manual work, seeking beauty and quality, respecting and taking care of materials and the way they are used in a sector of continuous movement. It is the courage to feel that one goes back to childhood to create forms, staining the hands. And phrases like Pablo Picasso's make more sense than ever: “Every child is an artist. The problem is to remain an artist when you grow up. "
All the trend research work is very well synthesized in our exclusive handcrafted models.
Handmade projects that evoke emotions and experiences of each one of us. The materials we use gain a second life to create unique and tailored models.
For Coloroom, Arts & Crafts means defending manual work, seeking beauty and quality, respecting and taking care of materials and the way they are used in a sector of continuous movement. It is the courage to feel that one goes back to childhood to create forms, staining the hands. And phrases like Pablo Picasso's make more sense than ever: “Every child is an artist. The problem is to remain an artist when you grow up. "
Brian Reed, Front-end developer and musician
We understand the ceramic sector as a receptor of influences that come from multiple areas of design, thereby playing a fundamental role in the development of final pieces.
Our task focuses on analyzing, synthesizing and adapting all this information; to become the eyes of customers and anticipate their requirements to create the right products at the right time. We want to be around, have a coffee with them and tell them everything we are doing.
As a result of this compilation, the annual Coloroom magazine was born, meticulously prepared to discuss the novelties in detail; from fairs, exhibitions and latest designs, to inspirational content and talks with professionals in the sector. It is a publication conceived as a visual guide.
